Author Archives: Brandcasters

D’vorah Lansky Interview

As many of you may already know, I have embarked on a new project in which I will be interviewing some really top hitters in the Direct Marketing Industry.  I invite you to stop by my blog periodically and listen or download the interviews. This week I am pleased to be interviewing D’vorah Lansky.  D’vorah, known as “the marketing wizard” has a Master’s Degree in education and has been marketing on line and mentoring leaders …
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Conviction Precedes Reason

Direct selling is more of a head game than almost anything else. Both as a leader of others and a motivator of oneself, the degree of success you enjoy will be exactly proportional to your ability to create the right mindset. Knowing that is one thing. Being able to implement a change at the deeper levels of your psyche is something else entirely. The only way I know that you can gain entry to your …
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Why is it so hard?

One of the exercises I use in my programs is having the group divide into two halves, and then having each half line up facing the other. Each person stands face to face with someone, only inches away, and they look into each others’ eyes. The instruction is to simply gaze. Don’t add anything to the experience. Yet, invariably, people smile, giggle, fidget, break eye contact, squint, make faces, and all sorts of other strategies …
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Learn How To Meditate

Meditation 101 To Calm Your Mind Take a crack at this. Shut your eyes and try to quiet your mind. Do that now, for just a moment. Then return to the page. Did you notice that quieting your mind was not easy? Usually, when I try this, I become anxious and uncomfortable. That happens because, without the practice of dis-identifying ourselves from thought, we believe that we are our mind, so it has ultimate sway …
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Make Direct Selling Easy!

Make it easier I don’t know why we don’t apply this principle to our direct selling the way we do in every other area of our lives, but we don’t. If you have a nail that needs to be inserted in the wall, you use a hammer. You don’t try banging it in with your hand while bemoaning the pain and difficulty of the job. When you have to loosen a bolt, you use a …
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