Author Archives: Brandcasters

Inspiration in the workplace environment is often difficult to find. Few managers take the time necessary to display appreciation for their associates, falling to the misperception that their salary is the only inspiration an associate needs. It is proven that inspired associates have lower stress levels, improved general morale, and even increased productivity. With productivity being a staple in developing revenues, it is surprising that more companies do not place focus on inspiration. One opportunity …
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When a company hosts an associate dinner or lunch they are typically hoping to accomplish a few things. Often, the first objective is to create a friendly setting where the hierarchy of the corporate environment is limited, assisting in building camaraderie. The second objective is to show appreciation for the associates and management.  It’s important for everyone in an organization to know they are cared for and appreciated. The final objective is typically to assist …
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There are many directions a company can take to boost company productivity. Instituting new plans in an effort to streamline your selling process and make your associates more efficient represents one of these opportunities. Another opportunity exists with bringing in an outside source to review your company procedures and rebuild the fundamentals of your company. One of the best ways is by inspiring your associates. With inspired associates you find an immediate increase in individual …
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If you’re contemplating some sort of presentation at your next event, you’ll want to start by asking yourself what are your goals. Do you want to empower your team, lighten the mood, improve morale, provide stress-reduction tools, improve productivity, stimulate peak performance, or engage your employees in a sense of ownership? Next, you’ll want to consider delivery. Is your team best impacted by a content-rich program with information-laden PowerPoint slides, or are they more likely …
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I’ve just spent a week in British Columbia. No, not in Vancouver; not at the Olympics. I was performing hypnosis shows for three high schools in southeastern BC, each adjacent to a ski area. So, I got to do some skiing too. Beautiful country up there, and really nice people. The skiing was just OK. They’ve been getting as much snow as the Northeast, which is to say none. If you want snow these days, …
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