Direct selling is more of a head game than almost anything else. Both as a leader of others and a motivator of oneself, the degree of success you enjoy will be exactly proportional to your ability to create the right mindset. Knowing that is one thing. Being able to implement a change at the deeper levels of your psyche is something else entirely.

The only way I know that you can gain entry to your mind; to rescript your negative beliefs and attitudes; is to develop something called mindfulness. That means, whether through a series of mental exercises or through the use of adjunctive therapies like hypnosis and EFT, you need to stand apart from your mind and see it as something other than the sum total of who you are.

You are not your mind. In fact, much of what goes on in our minds is automatic, unconscious, and put there by someone other than ourselves. Because of that, it’s very easy for us to fool ourselves into believing in our own limitations.

One of the ways that shows up is in our relationship to reasons. We evaluate a given course of action, and conclude that it’s impossible, based upon a series of reasons. But is that really true? Are those reasons really why we reject a given path? Do we really look neutrally at a set of reasons and, as a result, form a conviction? Or have we already formed a conviction and then fill in the reasons to make it seem plausible?

It’s my contention that it’s largely the latter. When Wayne Dyer says, “I’ll see it when I believe it,” rather than the more common, “I’ll believe it when I see it,” he’s referring to the same thing.

When I coach someone on becoming successful in their business, it becomes clear rather quickly what their true conviction is, and the reasons are only there to make that conviction seem logical. So, the question is, how do we rise above this unconscious game we’re playing with ourselves?

The answer is to start living an unreasonable life. Simply create a conviction for no reason. Decide to be successful for no reason. Commit to calling people and introducing them to your products and services, regardless of the logical reasons you have that they’d never be interested.

Just choose to believe that your reasons don’t matter. Let them go. Abandon them completely. They’re not real, and they’re only there to protect an existing conviction that doesn’t serve you.

When you start living an unreasonable life, you’ll start to see the magic unfold before you, and you’ll begin to realize at a deep level just how arbitrary your reasons were all along!

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