Tag Archives: selling

What Are You Selling?

What Are You Selling?

Are you selling freedom… or bondage? Selling bondage means using tactics designed to create dependency or addiction. The most obvious example is the drug dealer, but there are many examples in “legitimate” business. McDonald’s puts extra sugar and additives in their food to make them more addictive. Some physicians withhold information from patients in order to make themselves more vital. They disdain a free flow of information, because if the patient had access to the information …
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How to Sell When People Are Afraid to Spend Money

How to Sell When People Are Afraid to Spend Money

A lot of realtors are asking this question right now. And so are insurance brokers, financial advisors, network marketers, entrepreneurs, and just about every other sales professional. In fact, it applies to almost everyone. “How can I sell when people are afraid to spend money?” It’s a sound question. While I don’t have an easy answer, I do have an answer. And it’s the same answer for everyone who’s in the business of selling — whether that …
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