Author Archives: Brandcasters

Direct Selling Industry Mistake

I am reading a book by Bob Burg and John David Mann. It highlights a classic mistake made in the direct selling industry. We concentrate too much on the product or business model we’re sharing. I can’t tell you how many times presenters have tried to get over my sales resistance by telling me their product of business model “is nothing like those guys!” “Our vitamins are purer, our reimbursement plan is simpler, and our …
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A Simple Home Based Business Strategy

Success Strategy For Home Based Business Simplicity and order are key strategies to success. Do you have any idea how much of an impact the clutter in your life is making on your home based business success? Although you probably don’t realize it, it’s profound. I’ve noticed that when my home is clean, I sell more effectively. When my desk is clear, I’m more influential. When I pick up the junk on the floor of …
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Direct Sales Should Be Fun!

Fun Will Bring Success In Direct Sales You know how ideas arise and fly around your head like butterflies, seldom landing where you can catch them? As I chase my mental butterflies, I often do my best to express the ideas they embody, but only when I get really excited do I realize that one has landed. You know when you have a good idea and you know when you’ve got a great idea; one …
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Customer Service Follow Up

Good Customer Service Is All About Follow Up We all have satisfied and even enthusiastic clients, who know us, like us and trust us, and those are the same people who are likely to buy from us again and refer us new business. Yet, we all spend the majority of our time hunting for new business. Why not shift our attention a bit to the customers we’ve already won over? Why not make follow up …
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The Attitude Of A Sales Leader

Attitude Effects Your Sales and Leadership “We have met the enemy, and he is us.” –Pogo You can’t be in a position of influence very long without coming to realize that the first and most important battle you have to fight is with yourself. Your own mental and emotional attitudes have more to do with your success or failure than anything going on with the people and circumstances around you. Your sales and your abilities …
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