Author Archives: Brandcasters

Define Hyperbole In Sales & Marketing

Hyperbole Definition: Hyperbole n. (hye-PER-buh-lee) is a figure of speech in which statements are exaggerated. It may be used to evoke strong feelings or to create a strong impression, but is not meant to be taken literally. Some hyperbole examples: “These books weigh a ton” “I could sleep for a year” Hyperbole in Sales & Marketing Hyperbole rears its head in many areas of sales and marketing. How often have you walked into a furniture …
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8 Steps to Greater Success

Step By Step System To Success The topic on my mind this week is energy, so I’m posting an excerpt from my book, Increase Your Mind, Increase Your Sales that offers some step by step instructions on using a SYSTEM to create consistent energy: Given our tendency as human beings to be pulled off our paths, we need to develop and cultivate necessary strength. Necessary strength is the psychological equivalent of muscle conditioning. You don’t …
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Positive Discipline To Control Your Mind

How To Control Your Mind, Discipline Techniques We’re all junkies. We’re all addicted to seeing things a certain way; doing things the way we’ve always done them; reacting to others in a predictable fashion. We’re so addicted that we sincerely believe that our way is the only way. If someone looks at us a certain way, we have to feel rejected. If someone displays annoyance with us, we have to respond with righteous indignation. If …
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4 Sales Tips To Get A Call Back

Professional Sales Messages Get A Call Back Certain rules of thumb exist in sales if you want to live a life of integrity and be perceived as a respectful person especially when it comes to the phone and your messages. When you make a commitment to respond to people who leave a message for you, whether by phone, email or text, within 24 hours of their correspondence you will always be viewed as a professional. …
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1 Tip To Build Your Direct Sales Team

One Good Tip For Direct Sales Team Growth Drop It: The Ultimate Secret to Rebuilding a Flagging Sales Team Compare two direct sales organizations. The first is brand new and as yet has no consultants. The second has been in business for a few years and has recently undergone a major down turn, going from sixty down to thirty consultants. In this example, both have the same goal: Direct sales team growth! Each wants one …
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